Implementing a Variety In Pricing Strategies

Tom Venter
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Pricing is an important consideration when engaging in commercial activities 

You might be thinking about it in terms of what? Simply put, it is the continuation of your company’s operations. Profits for your company can be more accurately estimated with the help of effective pricing strategies. And a rough estimate of how many potential customers can afford your product. 

First and foremost, before we get into the pricing strategies themselves, it is important to note that prices are determined by several different factors. The subject at hand is market demand. If a product is in high demand, the price will rise; conversely, if the product is in low demand, the price will fall. This is done by retailers and manufacturers to determine how many people want their products. 

Location is another factor that can influence a decision. It is determined by the location where you will sell your product. Are the people who live or visit there treated as first-class or second-class citizens? The individual’s financial situation is also taken into account. 

It is impossible to overestimate the importance of competition within the industry. To entice more gamblers, the vast majority of real money online casinos around the world offer free spins and bonuses. If there are hundreds of you selling the same thing, you must find a clever way to price your goods to compete with the other sellers. Continue reading because this is precisely what you will discover in the following paragraphs. 

Premium Costing 

People who are just starting in the industry frequently use this type of pricing. A pricing strategy in which a company sells its products at a higher price than its competitors. It’s not about the price, but about the value, you get for your money, so this is done because customers want to know they’re buying high-quality items. It has worked for Apple stores, so you can have confidence in the system. So we wouldn’t call it loyalty. The interests of the customers take precedence over all other considerations.


It is difficult for a corporation to enter a new market and quickly capture a considerable piece of that market, but penetration pricing can help. Setting a much lower price than competitors is referred to as “penetration.” These cheap costs can attract new clients while also reducing our competitors’ revenue.

  • Pro: It is significantly easier to get into the market with a low price than with a normal price, and you may immediately gain new clients.
  • Con: This price plan should only be utilized as a short-term solution because it is not long-term viable.

For example, a brand-new coffee shop has recently opened in the neighborhood, and it offers its beverages at a 40% discount compared to all of the other coffee shops in the area.

Price gouging

Companies that adopt a skimming approach charge the highest prices for new products at first, then steadily drop those prices over time. Prices tend to fall when a product nears the end of its life cycle and becomes less important. Price skimming is a frequent business technique among high-tech or novelty items companies. The capacity to maximize income from new things while simultaneously covering production costs is a key benefit.

Con: If a buyer pays a higher amount for something and then watches the price steadily decline, they may feel tricked and upset about their purchase.

Consider the following scenario: a home entertainment store decides to begin selling the most latest and cutting-edge model of television at a much higher price than the market norm. Following that, prices continue to reduce slowly and steadily due to the introduction of fresh things.

High to low pricing

The fundamental distinction between high-low pricing and skimming is that the price lowers at a different rate. When employing the high-low pricing technique, instead of being decreased at a more controllable rate over time, the price of a product is significantly slashed all at once. Retail establishments that deal in seasonal commodities frequently use the high-low pricing strategy. You can get rid of things that are no longer in demand by lowering the price and offering them on clearance.

Con: Prospective buyers may choose to postpone purchases until future discounts become available.

An example of this would be a clothing store that charges a premium for women’s sundresses during the summer but then puts them on clearance once October arrives.

Psychological considerations

Psychological pricing methods are pricing tactics that play on the emotions of customers. You can attract new customers by making minor changes to the price, location of products in the store, or packaging of goods. One example of a psychological pricing strategy is setting the price at $9.99 rather than $10. Another example is offering a deal in which clients can “buy one, get one free.” For example, 90% of all retail prices end with either the number nine or the number five. This strategy is most commonly used by businesses in the retail and food service industries, although it may be used in practically any type of business.

  • Pro : You may boost the number of items you sell simply by making little changes to your sales methods, all while maintaining profitability.
  • Con : Some of your clients may believe you’re trying to deceive or upsell them, which could harm your brand’s reputation and cause revenue loss.

Consider the scenario of a restaurant that promotes the price of a gourmet hamburger as $12.95 to attract customers into believing they are getting a better deal than the actual price of $13.

Bundle cost

Bundling pricing refers to the practice of offering two or more separate items or services at a discounted rate. Bundling allows clients to be effectively upsold more products while also adding value to their purchases. This strategy is used by a wide range of businesses, including but not limited to restaurants, beauty salons, and retail stores.

  • Customers are exposed to new items that they did not want to buy and may end up purchasing them again. This could be advantageous.
  • Customers will buy fewer individual products contained in a bundle since they will save money by purchasing the bundle rather than the individual products.

A taco cantina, for example, sells individual goods such as tacos, tortilla chips, and salsa while also selling customers a meal deal that combines all of these items at a discounted price.


This is a strategy used to entice customers by providing good services at a lower cost. When you have completed this task, you will be able to sell your wares at a slightly higher price. Do you expect customers to leave? They will not, however, for the following reason. It is difficult to sway a customer’s loyalty once they have developed a habit of purchasing goods from a specific retailer or manufacturer. They will continue to back you up as long as you continue to provide them with high-quality goods and services. In the world of online sports betting, on the other hand, people choose to make the smallest possible