The Importance of Video Marketing in the Growth of Your Small Business 

Tom Venter
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You, as a small business owner, have probably heard about the power of video marketing and want to find a way to capitalize on it without going bankrupt. We have reached the point where approximately 79% of marketers use video marketing, and 99% of those who do would increase their focus on video marketing if given the chance.

In terms of generating leads, educating customers, and converting customers into paying clients, video marketing currently outperforms all other marketing strategies.

It’s worth noting that video marketing has been around for quite some time, and the technology used to create videos is nearly as old as technology itself. You’ll begin to wonder what has changed and what is to blame for the sudden shift to video marketing, and you’ll find yourself wondering both.

If you own a small business, uploading videos to social media platforms such as YouTube, Instagram, TikTok, Facebook, Twitter, or Amazon Video will put you light years ahead of your competitors in a very short period.

We will not spend much time discussing the well-known benefits of video marketing; instead, we will focus on three ways that video marketing can help improve the success of a small business.

In this article, which is intended to assist small business owners, we will discuss how video marketing can contribute to the growth of your company.

1. Increasing the Number of People Who Know About Your Company by Sharing Videos on Social Media

When you log into any of your social media accounts, you’ll notice that businesses are posting more videos than in previous years. This is because they have realized that videos have a greater potential to capture the attention of their target audience than any other type of content format.

You have the potential to create an unstoppable goldmine if you can share a video on social media that positions your product as a solution to the problems that people are facing. That doesn’t even begin to address the potential benefits that videos can bring to your company through social media.

Videos can help you establish your social media presence. Allow people who want to buy your product to find it while they are doing their normal social media activities.

You can compete on an equal footing with major brands if you can share compelling videos on social media. Sharing a video instead of text or images will result in more engagement. According to WordStream, video engagement will be approximately 1200% higher than engagement generated by other content formats.

You can use video marketing to demonstrate your company’s culture, respond to frequently asked questions, repurpose old blog posts from your website, and even create short clips that have the potential to spread like wildfire.

2. Generating Potential Customers Through Video Marketing

If you own a small business, the number of leads you generate is directly proportional to your chances of closing a sale. Imagine being able to use your videos to generate leads for your email marketing; this would be a game changer for your small business.

As a result, we encourage you to make videos that you will be proud to share with others. You are now ready to collect as many leads as possible once you have these compelling videos up and running.

Whether you’re creating a video for the top or bottom of the sales funnel, you must ensure that the videos are engaging and emotional enough to persuade your audience to take action.

Create videos that provide your target audience with information that will help them make quick decisions about your company. There is a video marketing strategy that can be used to elicit an immediate reaction from those who watch it.

Do not overlook the importance of including a call to action in your videos; after all, that is the video’s primary purpose.

However, to generate leads for your business, you will need the right tools. It will be a waste of time to harvest these leads from the videos if you are not prepared with the necessary tools.

3. Boost Your SEO Rankings With Video Marketing

Small businesses frequently struggle to attract customers to their online stores due to a lack of proper SEO on their websites. The use of video marketing will bridge the gap and become a source of traffic magnetism for your small business’s website.

If you include videos in your marketing strategy, you will have a better chance of outranking your competitors on search engines. Google values videos as content, and the age and time we live in mean that written content is no longer the only form of content that matters.

When investing in video marketing for your business, make certain that the videos are properly optimized for search engine results. Your video should be useful to both the audience you’re trying to reach and, more importantly, the search engines.

You can boost your website’s SEO power by using videos. You can accomplish this by adding transcriptions and captions to all of your website’s videos. More importantly, ensure that your videos have the necessary metadata.

A Few Final Thoughts

Leaving a lot of money on the table by failing to incorporate video marketing into your marketing strategy is the same as losing money. Your company should start making video marketing a priority in its marketing strategy right away.

There has never been a better time to start investing in video marketing than right now. Investing in video content could be a simple way to boost the growth of your small business. This could be the crucial missing piece of the puzzle.